It’s hard to imagine a time when blogs did not exist. Today, blogging plays a significant role in how we communicate.
From an individual perspective, the appeal of blogging is the ability to quickly and openly exchange ideas with others who share the same interests. Blogs are relatively easy to set-up and manage. And, blogs are free to anyone who has Internet access.
For marketers of products and services, the business benefits of blogging are tremendous. Blogging provides an inexpensive and efficient way of speaking directly to a brand’s target market. It provides a method of reaching millions of potential customers, while catering to the needs of each loyal consumer. Budgets and resources in capturing market share no longer restrict companies. Rapid consumer feedback allows marketers to respond quickly to market needs.
We recently asked our Introduction to Marketing students at Full Sail University to reflect on the value of blogging. Here are their answers about how the information in blogs is useful to individuals, companies, and marketers.
➢“Blogs are a great way to network with like-minded individuals who share a
common interest or hobby.”
➢“For individuals, blogs are an easier way for people to find information on
a topic they enjoy.”
➢“Blogs work like the word of mouth in our world today.”
➢“Blogs are extremely valuable as they provide an outlet for anyone to voice
their opinion and/or market their products at an extremely low price…all the
while reaching an extremely large audience.”
➢“Companies can thrive by creating their own blogs, and then receive real
time feedback from the consumer usage of their product.”
➢“It is almost like free advertising for a company.”
➢“Companies and marketers could look at a blog site as a place to attract
new customers, especially if you have a strong following.”
➢“Blogs are an easy and effective way of connecting with your target market.”
➢“If the information is of value to the customer/audience, then the blog is
doing a service.”
➢“Blog’s also allow for feedback, comments, and responses to new
products, advertising, and marketing strategies."
Check out this video for more reasons why blogs are so appealing.
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Blogs are the easiest way to promote a new product. It is a way for a company to get the word out of a mass of people in a quick amount of time. There's no waiting period with a blog, it's up there as soon as you hit post. More and more companies are using blogs to promote their newest products and I think it's a great way for them to reach new consumers and let current consumers know about new products.
ReplyDeleteI've heard about blogging for years, but I've never understood that they could be so useful to the business world. Even If you don't create your own blog, someone might be out there blogging about a product or service that you want to provide. It would be wise to follow these blogs and monitor what is being said to gear what you are doing towards what the masses want.
ReplyDeleteI agree that blogs are great for businesses. It is a great way to market. Blogs reach millions of people and provides potential for gaining new customers. Blogs are a cost effective way to advertise.
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